October 1988. That was the beginning of our journey when Ken Hong Seng Tat Kee Trading was set up as trading enterprise that specialised in salt. In the thirty years that followed, we have evolved from specialising in salt to foodstuff trading, and into the current entity known as Ken Hong Seng Pte Ltd.

With increasing demands for our expanding products, it was imperative that we have more control over the products we offer. To that end, our first overseas manufacturing base was established in 1994.Since then, our manufacturing plant allows us to generate products that are in high demand by both locally and internationally established companies.


While we are widely known as the Three Eagles company, as a result of our longstanding THREE EAGLES® trademark brand, our popular house brands also include SUGARI® and RoRa®. In recent years, we have also established newer brands such as Three Dragon Brand®, Hibiscus Brand® and Three Tuk Tuk® as part of our expanding product offerings.


With over thirty years of experience and success stories, we pride our selves as a highly reputable manufacturer and trader globally. We remain steadfast in our mission to serve our customers with high quality products at the best possible value with exceptional customer service.

We envision to continue to be one of the leading food stuff traders and manufacturers in Singapore. Our supportive customers have been an integral part of our journey and we are most grateful to them. We look forward to continuing our journey with you.